VP of Partnership Strategy
Alloy Labs

Madeline Fredin is VP of Partnership Strategy at Alloy Labs, where she helps banks create differentiating advantage through collaboration and innovation. Her work spans emerging technologies like AI and digital identity, where she guides members in translating market shifts into actionable strategies and partnerships. Prior to Alloy Labs, Madeline led strategy for Crowe LLP’s financial services consulting practice, with deep expertise in design thinking and new product development. She began her career designing software for credit and commercial lenders. Madeline holds a B.A. in Business/Economics from Wheaton College and is based in Minneapolis.